The 2024 Pet Brand of the Year, BeG Buddy, now operates under the umbrella of the Mühldorfer Group. With the acquisition of BeG Buddy GmbH, Mühldorfer takes another significant growth step and adds a young, dynamic brand to its private label portfolio—one that will substantially strengthen the company’s Pet business segment.

As part of its growth strategy, the Mühldorfer Group has acquired 100% of the shares of BeG Buddy GmbH through a share deal, thereby integrating the brand fully into its portfolio. In addition to ensuring supply capability – even for large-scale retail partners – Mühldorfer will continue investing in the further development of the brand and its product range.

To reinforce and expand the Pet business unit, Mühldorfer has secured a multi-award-winning feel-good brand that is perfectly aligned with contemporary consumer trends. With its clear focus on healthy nutrition for dogs and cats, as well as transparency and sustainability, BeG Buddy embodies core values that also lie at the heart of the Mühldorfer Group.

The product range of the 2024 Pet Brand of the Year includes innovative highlights such as healthy ice cream for dogs, sustainable dry food made with insect protein, and a variety of care products. Mühldorfer will continue to advance and expand the assortment and integrate it with its own sustainability product line, which is already underway.

Julia Braun, founder of BeG Buddy, comments: “With joy and full confidence, we hand over BeG Buddy to the innovative team at the Mühldorfer Group. We are certain that the brand will continue its successful path and grow even further under their leadership.”

Andreas Altermann, Board Member/COO of Mühldorfer, adds: “BeG Buddy is a statement for the young ‘feel-good’ market and represents an important opportunity for us to serve a rapidly growing market segment even more effectively.”

+ + +

About the Mühldorfer Group 

The Mühldorfer Group, headquartered in Mühldorf am Inn in Upper Bavaria, is one of Europe’s leading innovators in the fields of animal nutrition and animal health, and a strongly expanding company. With vision, dedication, and expertise, the company – founded in 1994 by Klaus Mittermeier – focuses on the development and production of optimally balanced nutritional and care products for all animals. Today, specialized feeds for horses, pet food for dogs and cats, as well as pharmaceutical and care products and premium and organic items for livestock, agriculture, and hobby farming are produced at eleven modern development and production sites in Germany, Austria, and Spain, and distributed worldwide. The company’s core competency lies particularly in the customized development of ideas, products, and services – tailored and sustainable solutions designed to meet the specific needs of each customer.

About BeG Buddy

BeG Buddy is a modern, trend-driven brand with a strong commitment to the health of dogs and cats. Within just a few years, the feel-good brand has earned its place among Germany’s leading pet brands. BeG Buddy’s sustainable dry food made with insect protein achieved an excellent rating in the Stiftung Warentest test results and was awarded the “very good” seal by consumers. With its philosophy, this young “happy brand” is fully in tune with the times – focusing on healthy nutrition for dogs and cats, transparency, and sustainability. These are values increasingly embraced by responsible pet owners today.